Compare
Two bottles, side by side.
The criteria that matter at the counter.
Strength, catalogued wear profile, scent trail, character, season — kept distinct, the way a good counter conversation keeps them distinct. Not a spec table: a reading of two bottles against each other.
Criteria that bend to your shop.
The set of criteria is not fixed. A house that lives on evening scents can weigh projection; a house of skin scents can surface intimacy. The comparison speaks your shop's language, because you choose its terms.
Same scale, honest reads.
Both bottles are read on one scale, from the same catalogue data — so the comparison cannot quietly favour the more expensive one. When the honest answer is 'these are close', it says so.
A decision, not a spreadsheet.
The comparison ends in language a shopper can act on — which bottle for whom, and why — and both roads stay inside your range. Nobody is sent off to a marketplace to decide.