Similar
What sits beside the one they love.
Nearness, measured.
Similarity is computed from shared notes, olfactive family and character — not from what happens to be in stock or on promotion. The shopper names one bottle they love; Vellimer maps what stands near it.
Only from your range.
Every alternative offered is a bottle you actually carry. Vellimer never names a rival house and never routes a shopper to a marketplace — the whole conversation stays inside your shelf.
Ranked, with reasons.
Each suggestion carries its why: the shared heart, the same family, the kindred drydown. A shopper who understands the reason trusts the recommendation — and the shop that made it.
The upsell that reads as advice.
'If you love that, you will wear this' is the oldest sentence in perfumery. Similar says it with evidence, at the exact moment of hesitation — which is why it converts without pushing.